USAA Invests in Context360, First “Autonomous Personalization” Mobile Marketing Analytics Platform
Context360 platform uses data from smartphone sensors and services to provide unmatched insights into customer interests and status
SUNNYVALE, Calif., Oct. 25, 2016—Context360, developer of Senselytics™, the first Autonomous Personalization solution for mobile marketers, today announced that the venture capital subsidiary of USAA has invested in the company.
In addition to its investment, USAA—considered an innovator in mobile banking— will use Context360’s uniquely powerful, next-generation mobile marketing analytics and engagement platform. The Context360 platform uses contextual information derived from smartphone sensors and services to deliver unmatched insights into customer interests, status, motion patterns and trends. It also enables companies to automatically engage with their customers at the most relevant times and locations.
“USAA has long pioneered innovation in mobile applications and services for millions of customers,” said Context360 Co-founder and CTO Ratnam Tatavarty. “They rapidly recognized the impact that our technology could have to improve their customers’ access to USAA products and services, and we are delighted to have their support.”
Artificial-intelligence (AI)-driven personalization is driving the next wave in web services and mobile marketing. Companies like Google, Amazon and Facebook are rapidly developing AI-based services to improve insights and personalization. Now, with Context360, banks, retailers, and other app developers can do the same for their app users.
“USAA has a long history of innovating to make our members’ lives easier,” said Nathan McKinley, head of USAA Corporate Development. “Context360’s tools allow us to continue that innovation, including offering our members protection from mobile device fraud or theft. We’re excited to be working with and investing in this pioneering company.”
“All mobile app developers struggle with user retention and engagement, as well as customer awareness regarding the rich features in their apps,” continued Tatavarty. “By automating the processes for determining user interests and status outside their apps, we now give these developers new tools to engage opted-in consumers at the most contextually appropriate times and places.”
Context360, based in Sunnyvale, Calif., has developed Senselytics™, the first Autonomous Personalization solution for mobile marketers. Using contextual information derived from smartphone sensors and services, Context360 software provides brand marketers with direct access to unmatched insights into user interests, status, motion patterns and trends, and automates the process of engaging with them at the most contextually relevant moments in their daily journeys. The powerful Context360 platform currently reaches millions of users across U.S., Europe and Asia. Prior to the USAA investment, Context360 received funding from the Wells Fargo Startup Accelerator, the Plug and Play Fintech Accelerator, and private investors who pioneered the Mobile Web, mobile video services, and other mobile innovations. For more information, visit www.context360.com