Verticals and Use Cases
Harness the power of contextual lead generation
Context360 offers the unique ability to detect and combine user interests, location and motion patterns, as well as current status. This enables leading banks to dramatically enhance lead generation tied to car shopping, home buying, college planning, and other bank services. Our user insights and knowledge of “Best Time and Context” to engage your mobile app users ensures timely delivery of offers via push notifications, email, or other CRM tools.
Deepening customer intimacy and engagement
Our powerful, patent-pending Micro GeoFence technology dramatically outperforms the Significant Location Change services provided by smartphone operating systems. We offer better results in scope, granularity, and battery efficiency. Our “always on” geofences can expand from 10 to 500 meters and any number of geofences can be set and maintained. This enables collection of user motion patterns relative to your storefront, your competitors, and any other locations you choose – all with minimal battery impact. Now you can know how many user visits you are missing each week, or how many times a week your most loyal customers are visiting your competitors, and engage them with contextual offers or highlight key features of your mobile app.
Win back dormant, or “at risk” app users
Two of the biggest challenges for any app developer are user retention and maintaining user engagement with your app, neither of which are addressed by in-app analytics. By understanding user interests and activities outside your app we help you identify “at risk” users who are showing pre-churn behavior, and automatically engage them with reminders and offers.